table of advertisemnts

	Strengths	Potential problems	Examples
Viral advertising	Mass audience. Spreads rapidly.	Producer has no control of who views it	dove advert
Native advertising	Creative way of advertising and to make people click without even knowing	You can get distracted.
Targeted advertising	Targets interests which can be helpful when looking for	Invasion of privacy and can be annoying	facebook
Shoppables and Influencers	Quick to access without opening a new browser		Snapchat, instagram