Fatima's media coursework

Hire more journalists to cover a bigger range of events: Pro: More news content and more stories to publish. Con: Journalists cost a lot of money so if you don't make enough money on your story coverage, this may lead to less earnings with the company. Put more ‘sponsored content’ online and in your paper: Pro: You gain more money as viewers click on the sponsored content. Con: Takes up a lot of space so there is less space for your news content. Sack journalists Pro: L ess pay to other journalists and money saved Con: Less stories published= less audience= less money Make journalists tweet more. Pro: More Con: Make journalists write about celebrities more. Pro: More people would want to click the icon as a lot of people are interested in what celebrities Con: Increase cost of paper Pro: More money made when people buy your newspaper Con: Not everyone would want to buy a newspaper Put up ‘pay wall’ Pro: Con: Ask readers to write more stories (for free) Shut down your paper...

  Strengths Potential problems Examples Viral advertising Mass audience. Spreads rapidly.  Producer has no control of who views it  dove advert Native advertising  Creative way of advertising and to make people click without even knowing  You can get distracted.   Targeted advertising  Targets interests which can be helpful when looking for     Invasion of privacy and can be annoying  facebook Shoppables and Influencers  Quick to access without opening a new browser    Snapchat, instagram